03 / 04 · Work

Hulu

I made keynote visuals and digital pieces for Hulu Originals and network shows.

RolePresentation Designer
Years2020
TypeFreelance
Tech stackKeynote, PowerPoint, Adobe Creative Suite, Figma
Huluween one-sheet
Huluween one-sheet
Huluween · one-sheets
What I did
  • Turned scripts, art and data into decks for executives and for audiences.
  • Made event decks and keynote visuals for presentations inside and outside the company.
  • Handled everything from concept and storyboards to delivery, on broadcast deadlines.
Hulu · 2020

Scripts, art and data in. Decks out, for executives and for audiences, from first storyboard to delivery on broadcast deadlines.

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Year
2020
 BOTH
Execs + audiences
KANTAR MILLWARD BROWN BRAND LIFT STUDYOverall Audience(A18+): BrandMetricsThe Stitch Fix campaign on Hulu successfully drove impactthroughout the funnel, indicating the content and messagingresonated well with the overall audience.Significant increase at95% confidence% increase vs. the KMB normsControl (N=500)Exposed (N=685)Source: Kantar, 2019Δ = Exposed − ControlAided Brand Awareness35%45%9.1 pp+270%DifferenceMessage Association22%31%8.9 pp+145%DifferenceBrand Favorability19%25%5.5 pp+75%DifferenceSubscription Intent18%22%4.7 pp+110%Difference
Hulu marketing slide
Hulu marketing slide
Hulu marketing slide
Marketing
HULU · THE DOWNLOAD01 / 03Linear is falling. Streaming iswinning. There’s no going back.LINEAR VIEWING, 1Q12 → 1Q1965++5%50–64−10%35–49−29%2–12−44%25–34−52%12–17−61%18–24−62%STREAMING IS WINNING130%more streaming hours than ayear ago72%of households have at least onestreaming service44%believe streaming can replacetraditional TV30%stream onlyVIEWERS UNDER 35, VS 35+67%less linear TV2×nearly twice thenon‑linear TV3hless live TV every daySOURCE: HULU AD SALES, THE DOWNLOADREDESIGN · YAEL LEVINE
Breaking records, breaking through
Who is Generation Stream?
Hulu Ad Sales · The Download
Next2013 – 2018
Nickelodeon